EU Launches New Logo System for Online Pharmacies


From DCAT Value Chain Insights (VCI)

By Regulatory News posted 07-06-2015 15:40

  

The European Medicines Agency (EMA) has announced a new logo system in the European Union (EU) to identify legally operating online medicine retailers. To help them identify trustworthy sites, an EU-wide logo will appear on the websites of online retailers that are registered in an EU member state. When clicking on the logo, patients will be taken to the online register of the national competent authority that lists all legally operating online retailers in that country. This system is currently being implemented across the EU member states.

The EMA has published a webpage with links to the national registers. "When buying medicines online, consumers must be aware that unless they buy from legally operating online medicine suppliers, they run the risk of buying falsified medicines, which are usually ineffective, substandard and dangerous. The Commission has established a common logo for online medicines retailers so consumers can stay safe," explained Vytenis Andriukaitis, European Commissioner for Health and Food Safety in a press statement.

The establishment of the EU-wide logo for online retailers of medicines was introduced by the EU Directive on falsified medicines, which came into force in January 2013. The directive aims to prevent falsified medicines from entering the legal supply chain by strengthening existing controls and introducing new measures. The implementation of the logo for online retailers and the establishment of registers of legitimate online retailers is part of the implementation of the directive.

Source: European Medicines Agency

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