Novartis has appointed Bertrand Bodson as chief digital officer, reporting to Joseph Jimenez, chief executive officer of Novartis.
He will join Novartis on January 1, 2018 and will be responsible for creating and executing a company-wide digital strategy in collaboration with the Executive Committee of Novartis by working with leadership teams across business and external partners. Bodson will be responsible for leading the digital transformation Novartis has set upon to improve the way the company uses data in drug discovery and development, engagement with patients, doctors, and other stakeholders as well as in automating business processes.
Bodson has prior experience as a senior executive and entrepreneur. He is currently chief digital and marketing officer at Sainsbury's Argos, a Buckinghamshire, England-based catalog retailer. Prior to Sainsbury's Argos, he held a senior role at EMI Music and co-founded Bragster.com, a social networking and content-sharing website. Bodson also held senior roles at the online retailer, Amazon, both in Seattle and across Europe.
This is another recent move in which a large pharmaceutical company has appointed a chief digital officer. In July 2017, GlaxoSmithKline (GSK) appointed Karenann Terrell as chief digital and technology officer with a company-wide remit to transform how new technologies are used to improve performance across the company. Terrell will join GSK on September 4, 2017 and will be a member of the corporate executive team.