Astellas Pharma Inc. has named James Robinson as president, Americas Operations, for Astellas US LLC, with responsibility for the company's operations in North and South America, effective April 1, 2016. Mr. Robinson previously served as president, Astellas Pharma US, representing the commercial organization in the United States, a role he assumed in 2013. He will succeed Masao Yoshida, who is retiring in June 2016.
Mr. Robinson joined Astellas in 2005 as the vice president of health systems, responsible for managed markets, reimbursement strategy, state government affairs and government accounts, and has since held positions of increasing responsibility. In 2011, Robinson was named senior vice president, sales and marketing, leading the US organization responsible for sales, marketing, new product planning, market access and commercial operations. He began his career at Schering-Plough in 1992 as a sales representative, and held positions of increasing responsibility until he was promoted to vice president of hepatitis sales and managed care in 2003. In this position, he led the largest specialty pharmaceutical sales division within Schering-Plough until he joined Astellas.